Relevant business and marketing experience
Julie A Fowler Marketing Ltd is owned by marketing consultant Julie Fowler and is based in Newbury, West Berkshire.
Julie Fowler is a professional marketer and an Associate of the Chartered Institute of Marketing (ACIM).
She also has a BA (hons) in Social Sciences with Sociology and an MA in Cultural and Media Studies. Her Dissertation was a textual analysis on the eponymous character Bridget Jones and was entitled: 'Bridget Jones: Through the lens of feminist theorists'.
Julie's mission is to support entrepreneurs and small businesses who are low on cash and experience and need part-time marketing resources and capabilities, to help them grow, prosper and be competitive. The company provides marketing audits, marketing strategies, marketing planning, along with advice about which tactical marketing tools to use.
She says: ‘Marketing is not just about promotions – its role is to protect, support and communicate. One of the business benefits of having an audit carried out on your marketing activities, for example, is that it provides an analysis of your customers. Knowing more about your customers and their behaviour, can help you make better decisions about how and where to target your marketing messages, and get the most out of your budgets.’
Julie is passionate about marketing and has a wealth of relevant business and hands-on marketing experience. She has over 15 years' experience gained from working for a global asset management consultancy, whose projects spanned across multi-sector industries, such as oil and gas, petrochemicals, utilities (electricity and water), transport and facilities management. She was responsible for developing and delivering strategic marketing plans, creating social media policy and delivery, e-marketing, website development and launch, creating advertising campaigns, infographics, organising product launches, event management, PR and branding.
Prior to this, Julie worked in London for investment bankers, merchant bankers, commercial property developers, PR and media companies (including Virgin) and US management consultants.
Julie loves travelling and recently visited India, East Java, Bali and Singapore. She also enjoys cooking, running, Pilates and Kundalini Yoga (as taught by Yogi Bhajan®).
She is a member of The Athena Network, Hungerford group (for female executives and entrepreneurs).
Julie Fowler Marketing Blog
How to go about developing a marketing strategy in 'The Marketing Mix: How to apply one of the best business and marketing tools'.
Find out why successful companies focus on specific markets, which enables them to send better marketing communications in 'Segmentation,Targeting and Positioning: Sending better and more effective communications that get results'
Recommended external resources
Explore how to grow, prosper and compete
m: + 44 (0) 7899 916957
t: + (0) 1635 741271
Skype: Julie Fowler