MARKETING AUDIT 

 

Do you know where your business is at the moment?

 

The marketing planning process starts with a marketing audit of your current marketing activities. Essentially a marketing audit will tell you where are you now. As well as reviewing your current marketing activities and how they are performing, the service also involves researching who your customers are and gathering insights about their behaviours, which can help shape the way you add value to your products and services. Desk research on your competitors will also be carried out, and also on your external environment to establish what and how you can protect your business from external forces in the near future. The service will also carry out an indepth review of your internal environment focusing on an analysis of your internal resources and capabilities.

 

What's covered

 

  • Review of all current marketing activities, their performance and costs
  • Review of existing customer profiles and their behaviours
  • Review of competitors
  • Review of your marketing assets, resources and capabilities
  • Review of your external business environment
  • Review of your brand’s online presence 
  • Review of your marketing materials
  • Review of how you currently differentiate yourself from competitors

 

Once you know where you are, you can then develop a marketing plan with the relevant marketing strategies using the most appropriate tactical tools.

 

 If you would like to discuss a marketing audit, or need help with some of the aforementioned topics, please contact us for an initial free consultation. 

 

 

 

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