The marketing planning process starts with a marketing audit of your current marketing activities and answers the questions: Do you know who your customers and competitors are? Do you know your internal strengths and weaknesses? Do you know your external threats and opportunities?
Essentially a marketing audit will tell you where are you now. As well as reviewing your marketing activities and how they are performing, the service also involves researching who your customers are and gathering insights about their behaviours, which can help shape the way you add value to your products and services. Desk research on your competitors will also be carried out, and also on your external environment to establish what and how you can protect your business from external forces in the near future. The service will also carry out an indepth review of your internal environment focusing on an analysis of your resources and capabilities to understand their weaknesses and strengths.
Once you know where you are, you can then develop a marketing plan with the relevant marketing strategies and right tactical tools. If you would like to discuss a marketing audit, please contact us for an initial free consultation.
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