Do you need to know what to say to your customers, when and how?


A marketing plan is a formal document which outlines what you should say to your customers and when. It will state your marketing activities for the coming year, and explains how you will achieve specific and realistic marketing objectives using the relevant marketing activities. It will also state what internal and external resources and capabilities you will need. It will also include timeframes, budgets, the measurement and performance of your marketing activities and a continual improvement process. 


What's covered


  • Aligning organisational goals with marketing objectives
  • Applying a marketing strategy
  • Identifying the best routes to market
  • Exploiting your marketing assets, budgets and capabilities
  • Aligning your maketing strategy with the most appropriate tactical tools
  • Mini marketing plans
  • Marketing campaigns
  • Dashboards, performance and measurement
  • Continual improvement processes
  • Producing a formal marketing plan that outlines what you should say to your customers and when


Contact Julie Fowler Marketing to discuss developing a marketing plan and get a free initial consultation.


If you would also like help to deliver your marketing plan, please let us know.




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