Do you know who your customers are?


A marketing strategy forms the smallest part of your marketing plan and is the most challenging but fundamentally tells you how to get to where you want to go. The marketing strategy drives the decision-making around which tactical tools to use to achieve your objectives - if you get the strategy right the tactics will work.


A marketing strategy must take into account how best to use your resources, capabilities and budgets. It also includes how you can differentiate yourself from your competitors. There are however two key strategic components that are critical to its success which are:


a) Knowing who your target markets/customers are and then breaking them down into appropriate segments.


b) How you want to be positioned in the minds of your target markets/customers and segments.


What's covered


  • How best to use your marketing resources, capabilities and budgets
  • How to differentiate yourself from your competitors
  • How to apply the Segmentation, Targeting and Positioning process
  • How to position yourself in the hearts and minds of your target markets and customers


Julie Fowler Marketing will work with you to develop a marketing strategy that will explain how you are going to get to where you want to go to.


Contact Julie Fowler Marketing for a free initial consultation to discuss a marketing strategy for your business. 




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